Monthly Archives: July 2016

Promoting My Books

Published / by bill / Leave a Comment

It is important to have a web site for your book but it’s not enough. If all you have is a site telling folks about your book and about you prospects may leave before you’ve convinced them to buy your book. My expertise has been with nonfiction and to interest reader in your nonfiction you need valuable content that is free. The purpose of the content is to establish your expertise in your topic. In addition to the sale site for every book I also have blogs and I post as often as possible and sometimes with extensive information.

In all honesty, I don’t post nearly as often as I would like but I definitely work at it. This blog, Publishing Simplified, is intended to provide valuable content to anyone interested in self publishing. I sometimes mention one of my books but the goal is to establish that I am an experienced publisher and can be of help.

Another form of free content is creating free ebooks for your various topics. For example, I have a free ebook about publishing ebooks and it available at http://selfpublishingworkbook.com/freespebook.html . The important thing with content is that it must be of real value not just another “buy my book” ad.

Fiction seems more difficult. I have to work on that also even though I don’t write fiction because I’m promoting books that my company Positive Imaging, LLC has published. One of those includes my wife’s novel Like I Used to dance. You can check the blog for her book at http://likeiusedtodance.com . I’m always working to improve that one.

In the next post I’ll share more things that I’m doing to promote my books. I would also appreciate hearing from anyone wishing to share what they are doing to promote their books. Thanks.

Promotion and/or Marketing

Published / by bill / Leave a Comment

As an author who wishes to sell books, I have to take steps everyday to promote my books. As a publisher for other authors I have to help them promote their books. In these efforts I’ve noticed that the words promotion and marketing are often used. In the past I’ve mostly used “marketing” for my efforts to sell my books but I’m sure that I’m promoting my books also.

Just out of curiosity I decided to check the dictionary for the definitions of promotion and marketing and I listed both below:

Promotion – something devised to publicize or advertise a product, cause, institution, etc., as a brochure, free sample, poster, television or radio commercial, or personal appearance.

Marketing – the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

In carefully reading both my feeling is that promotion is better suited to selling books but marketing would work just as well. So, whether you promote your books or market them, the important thing is to sell as many books as possible. If your promotion or marketing efforts are working well then your books are selling. If they aren’t working, well you know.

It’s possible there are authors who don’t care whether their books sell but I’m not one of those and almost all of the authors I know would like to sell many copies of their book. Because of that I’ve decided to share some of things I’m doing to help sell my books and I hope that some of you will share what you are doing. Check back often for more posts on this topic. Thanks.


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