As an independent publisher my first step when publishing a book for any other author is to conduct a consultation to learn about the book and the author. I especially want to know the author’s expectations for the book. If you are going to publish your book, the same step applies. It won’t be in the form of a consultation but you definitely want to set your expectations. Most of the time the desire may be to have a best selling book, but not always. Sometimes an author just wishes to share memories, skills, or experiences with family and friends and perhaps anyone else who may be interested.
The more you know about your book and your expectations the more likely you are to succeed with your book.
If your goal is just to share, then numbers may not be as important but you still need to identify your readers. If your goal is to sell as many books as possible, you must know your readers if you are to reach them with a message about your book so they can become buyers. This is a critical and time consuming process that is essential to the financial success of any book. There are many good books on the subject of book promotion, marketing, and sales and many methods. Most of them have merit but there are no guarantees. You may have to explore many possibilities before finding one that works for your book.
In the previous post I explained printing. In this post I will outline all the steps involved in publishing a print book and the future posts will explain each step in detail.
Step One – This involves consultation with the author to determine his or her goals for the book and the readiness of the manuscript.
Step Two – Determine the best possible title for the book if the author hasn’t already completed that step.
Step Three – Preparing the design of the book including the size, fonts, and many other things.
Step Four – Deciding if the book will be just a print book or also a digital version.
Step Five – Assigning an ISBN to the book.
Step Six – Format and layout the book in preparation for printing
Step Seven – Decide on the cover design, both front and back.
Step Eight – Create files to upload to the printer.
Step Nine – Upload all the completed files to the printer for review.
Step Ten – Review the online proof and then order a proof copy to check it out in print form.
Step Eleven – Make any corrections and resubmit for a second proof.
Step Twelve – Publish your book for worldwide distribution.
As you can see, printing is just one small part of the publishing process. And, this list doesn’t include one of the most important aspects of publishing a book for sale and that is promotion and marketing. This is a subject on to itself and is critical to the financial success of any book. These posts will only touch on this topic since not everyone publishes for profit.
Check back for more posts covering each step in complete detail.
After having a long conversation with someone interested in “publishing” a print book I realized that many individuals don’t know or understand the difference between publishing a book and printing a book. I spent time explaining to this individual what’s involved in publishing a print book and I decided to write about it to help others understand what I do when I publish a print book.
Basically, printing a book is what happens when you prepare a manuscript using some kind of word processing software and then take it to a printer and they print it exactly as you’ve prepare it. If you have created a cover design, it will appear either as the first page or on an actual cover page.
Once the book is ready you pick up the copies and do whatever you planned to do with it. Perhaps you will give it to friends and family. Perhaps you will try to sell it.
Printing is an important step in the publishing process but it’s only one step and much preparation and works involved in publishing.
Publishing is the complete process and I will detail all the steps I take in publishing print books for myself and others instead of just printed in my next post.