We’ve all heard, “There’s no free lunch!” To a large extent that true, but not always. For example, there’s some great software applications that are free with no catches. A great example of that is Open Office, an excellent office productivity software and GIMP, a great graphic software to name just two that don’t attempt to sell you anything. And, I’ve attended some valuable webinars and tutorials that were free even though they did try to sell me something at the end. I made good use of the information and purchased nothing. I’m sharing this because I’m encountering something interesting.
For the past two weeks I have been placing posts on Facebook, Linkin, Twitter, and my blogs for a free self publishing workshop that’s coming up on January 28th in Austin. I placed one on this blog also. The workshop is in a small room so I can only accommodate ten attendees. At first, I thought because it was free my problem would be selecting ten from many. As it turned out, only six attended but all of them learned a lot and received the two free books.
I’m trying to figure out what happened. Perhaps no one believed it was free because there’s a catch to everything. That’s often true but the only catch with this workshop was that I can only take ten. The workshop was free, short (three hours), and included two free books that covered everything in case anyone missed something. You can check them out the books at http://booksfor.publishingsimplified.com/
Maybe they believed that I had some motive that would come as a surprise at the workshop. Well, I did have a motive but it was no surprise. As an independent publisher my business depends on authors accepting and trusting my expertise, reliability, and honesty. By conducting this workshop I got to know the attendees and share my expertise with them and they might tell their author friends about me perhaps bringing me some future business. It’s even possible that an attendee may contact me for help in the future but there was nothing to purchase at the workshop nor any sales pitch. It’s the same as this blog and my other blogs and websites, just an opportunity to share my expertise so others get to know and trust me.
I guess it’s also possible that the response was been poor because I didn’t promise that publishing a book will make you rich or even increase your income. I definitely want attendees but not enough to make those statements. No one knows what your book or any book will do once it’s published.