Monthly Archives: January 2017

Is Anything Really Free?

Published / by bill / Leave a Comment

We’ve all heard, “There’s no free lunch!” To a large extent that true, but not always. For example, there’s some great software applications that are free with no catches. A great example of that is Open Office, an excellent office productivity software and GIMP, a great graphic software to name just two that don’t attempt to sell you anything. And, I’ve attended some valuable webinars and tutorials that were free even though they did try to sell me something at the end. I made good use of the information and purchased nothing. I’m sharing this because I’m encountering something interesting.

For the past two weeks I have been placing posts on Facebook, Linkin, Twitter, and my blogs for a free self publishing workshop that’s coming up on January 28th in Austin. I placed one on this blog also. The workshop is in a small room so I can only accommodate ten attendees. At first, I thought because it was free my problem would be selecting ten from many. As it turned out, only six attended but all of them learned a lot and received the two free books.

I’m trying to figure out what happened. Perhaps no one believed it was free because there’s a catch to everything. That’s often true but the only catch with this workshop was that I can only take ten. The workshop was free, short (three hours), and included two free books that covered everything in case anyone missed something. You can check them out the books at http://booksfor.publishingsimplified.com/

Maybe they believed that I had some motive that would come as a surprise at the workshop. Well, I did have a motive but it was no surprise. As an independent publisher my business depends on authors accepting and trusting my expertise, reliability, and honesty. By conducting this workshop I got to know the attendees and share my expertise with them and they might tell their author friends about me perhaps bringing me some future business. It’s even possible that an attendee may contact me for help in the future but there was nothing to purchase at the workshop nor any sales pitch. It’s the same as this blog and my other blogs and websites, just an opportunity to share my expertise so others get to know and trust me.

I guess it’s also possible that the response was been poor because I didn’t promise that publishing a book will make you rich or even increase your income. I definitely want attendees but not enough to make those statements. No one knows what your book or any book will do once it’s published.

Print Books or Ebooks?

Published / by bill / Leave a Comment

With the advent of Kindle and other digital books, there were many predicting the end of print books. As creating digital books (ebooks) became easier many authors opted out of print books to publish quickly and inexpensively. As it turns out the popularity of print books has rebounded; and it’s a mistake to ignore that market.

As an independent publisher of both print and digital books, I work with authors every day. It’s been surprising how many still believe that the ebook is the only way to go without making a large financial investment. The truth is that, if you do the work yourself, the initial investment for either a print book or an ebook is quite similar.

For either print or ebook you must start with a good book that is well edited and has a great, attention-grabbing cover. Either books or ebooks require concise formatting for uploading to the printer or distributor. Admittedly, the formatting for print books and the cover creation are much more complex requiring a much longer learning curve and specialized software, but the steps involved are similar.

Often the main concern to authors of print books is the cost of books for order fulfillment. They sometimes envision a large financial investment and a garage full of books. Print-on-demand (POD) eliminates all that. When someone purchases a book, the printer processes the order, prints the book, and ships it to the customer while maintaining an accounting for the publisher.

The author does need to buy copies of their book for readings, signings and bookstore consignment if he or she chooses to do that.

Promotion of books or ebooks can be costly and time-consuming, but the cost is the same for either one. With print books, you do have the cost of sending copies to reviewers, but sending them an ebook version is an option.

I always advise authors to create both versions. Have questions about print or ebooks, email bill@positive-imaging.com.


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