With the advent of Kindle and other digital books, there were many predicting the end of print books. As creating digital books (ebooks) became easier many authors opted out of print books to publish quickly and inexpensively. As it turns out the popularity of print books has rebounded; and it’s a mistake to ignore that market.
As an independent publisher of both print and digital books, I work with authors every day. It’s been surprising how many still believe that the ebook is the only way to go without making a large financial investment. The truth is that, if you do the work yourself, the initial investment for either a print book or an ebook is quite similar.
For either print or ebook you must start with a good book that is well edited and has a great, attention-grabbing cover. Either books or ebooks require concise formatting for uploading to the printer or distributor. Admittedly, the formatting for print books and the cover creation are much more complex requiring a much longer learning curve and specialized software, but the steps involved are similar.
Often the main concern to authors of print books is the cost of books for order fulfillment. They sometimes envision a large financial investment and a garage full of books. Print-on-demand (POD) eliminates all that. When someone purchases a book, the printer processes the order, prints the book, and ships it to the customer while maintaining an accounting for the publisher.
The author does need to buy copies of their book for readings, signings and bookstore consignment if he or she chooses to do that.
Promotion of books or ebooks can be costly and time-consuming, but the cost is the same for either one. With print books, you do have the cost of sending copies to reviewers, but sending them an ebook version is an option.
I always advise authors to create both versions. Have questions about print or ebooks, email firstname.lastname@example.org.