I like to determine the best possible title for the book as soon as possible. Often the author already has a title in mind. We need to spend time discussing the title to make certain that it peaks the interest of potential readers enough so they open the book or just look inside online.
The length of the title and font size are critical. Too long a title with a small font will be unreadable as an Amazon thumbnail. Even on the small size online the title should be clear and large enough to read and understand.
A good title can sell books so it’s important to take time to develop the best title for the book.
As an independent publisher my first step when publishing a book for any other author is to conduct a consultation to learn about the book and the author. I especially want to know the author’s expectations for the book. If you are going to publish your book, the same step applies. It won’t be in the form of a consultation but you definitely want to set your expectations. Most of the time the desire may be to have a best selling book, but not always. Sometimes an author just wishes to share memories, skills, or experiences with family and friends and perhaps anyone else who may be interested.
The more you know about your book and your expectations the more likely you are to succeed with your book.
If your goal is just to share, then numbers may not be as important but you still need to identify your readers. If your goal is to sell as many books as possible, you must know your readers if you are to reach them with a message about your book so they can become buyers. This is a critical and time consuming process that is essential to the financial success of any book. There are many good books on the subject of book promotion, marketing, and sales and many methods. Most of them have merit but there are no guarantees. You may have to explore many possibilities before finding one that works for your book.
In the previous post I explained printing. In this post I will outline all the steps involved in publishing a print book and the future posts will explain each step in detail.
Step One – This involves consultation with the author to determine his or her goals for the book and the readiness of the manuscript.
Step Two – Determine the best possible title for the book if the author hasn’t already completed that step.
Step Three – Preparing the design of the book including the size, fonts, and many other things.
Step Four – Deciding if the book will be just a print book or also a digital version.
Step Five – Assigning an ISBN to the book.
Step Six – Format and layout the book in preparation for printing
Step Seven – Decide on the cover design, both front and back.
Step Eight – Create files to upload to the printer.
Step Nine – Upload all the completed files to the printer for review.
Step Ten – Review the online proof and then order a proof copy to check it out in print form.
Step Eleven – Make any corrections and resubmit for a second proof.
Step Twelve – Publish your book for worldwide distribution.
As you can see, printing is just one small part of the publishing process. And, this list doesn’t include one of the most important aspects of publishing a book for sale and that is promotion and marketing. This is a subject on to itself and is critical to the financial success of any book. These posts will only touch on this topic since not everyone publishes for profit.
Check back for more posts covering each step in complete detail.
After having a long conversation with someone interested in “publishing” a print book I realized that many individuals don’t know or understand the difference between publishing a book and printing a book. I spent time explaining to this individual what’s involved in publishing a print book and I decided to write about it to help others understand what I do when I publish a print book.
Basically, printing a book is what happens when you prepare a manuscript using some kind of word processing software and then take it to a printer and they print it exactly as you’ve prepare it. If you have created a cover design, it will appear either as the first page or on an actual cover page.
Once the book is ready you pick up the copies and do whatever you planned to do with it. Perhaps you will give it to friends and family. Perhaps you will try to sell it.
Printing is an important step in the publishing process but it’s only one step and much preparation and works involved in publishing.
Publishing is the complete process and I will detail all the steps I take in publishing print books for myself and others instead of just printed in my next post.
PositiveBooks, an imprint of Positive Imaging, LLC, now offers a special price for a complete basic publishing package for both print and digital formats. Until October 31, 2016 only, complete publishing with worldwide distribution including Amazon, Kindle, iTunes, Nook, Kobo, Sony, and Flipkart for only:
Complete details at http://independent.publishingsimplified.com/. Got questions? Email Bill Benitez at firstname.lastname@example.org or call him at 512.217.4803.
In addition to promoting my books and ebooks I promote my publishing services for independent authors. To do that it’s important for authors to recognize my expertise. To help show that I’ve written a book on how to publish an ebook on Kindle, Smashwords, etc. and I’m making it available free to anyone. Information on this ebook is listed below.
My new ebook “How To Publish Your Ebook: Succeeding on Kindle, Smashwords, Clickbank, and Your Own Ebook Store” is available now absolutely FREE. No obligation, no email registration, just download it to any device. I would love to hear comments once you read it. Get more details and your FREE copy now at http://ebook.publishingsimplified.com .
My next post will have more information about free ebooks. There are various to handle ebooks intended to share content and I’ll explain some and the method I use and why I prefer it. Check it out.
It is important to have a web site for your book but it’s not enough. If all you have is a site telling folks about your book and about you prospects may leave before you’ve convinced them to buy your book. My expertise has been with nonfiction and to interest reader in your nonfiction you need valuable content that is free. The purpose of the content is to establish your expertise in your topic. In addition to the sale site for every book I also have blogs and I post as often as possible and sometimes with extensive information.
In all honesty, I don’t post nearly as often as I would like but I definitely work at it. This blog, Publishing Simplified, is intended to provide valuable content to anyone interested in self publishing. I sometimes mention one of my books but the goal is to establish that I am an experienced publisher and can be of help.
Another form of free content is creating free ebooks for your various topics. For example, I have a free ebook about publishing ebooks and it available at http://selfpublishingworkbook.com/freespebook.html . The important thing with content is that it must be of real value not just another “buy my book” ad.
Fiction seems more difficult. I have to work on that also even though I don’t write fiction because I’m promoting books that my company Positive Imaging, LLC has published. One of those includes my wife’s novel Like I Used to dance. You can check the blog for her book at http://likeiusedtodance.com . I’m always working to improve that one.
In the next post I’ll share more things that I’m doing to promote my books. I would also appreciate hearing from anyone wishing to share what they are doing to promote their books. Thanks.
As an author who wishes to sell books, I have to take steps everyday to promote my books. As a publisher for other authors I have to help them promote their books. In these efforts I’ve noticed that the words promotion and marketing are often used. In the past I’ve mostly used “marketing” for my efforts to sell my books but I’m sure that I’m promoting my books also.
Just out of curiosity I decided to check the dictionary for the definitions of promotion and marketing and I listed both below:
Promotion – something devised to publicize or advertise a product, cause, institution, etc., as a brochure, free sample, poster, television or radio commercial, or personal appearance.
Marketing – the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
In carefully reading both my feeling is that promotion is better suited to selling books but marketing would work just as well. So, whether you promote your books or market them, the important thing is to sell as many books as possible. If your promotion or marketing efforts are working well then your books are selling. If they aren’t working, well you know.
It’s possible there are authors who don’t care whether their books sell but I’m not one of those and almost all of the authors I know would like to sell many copies of their book. Because of that I’ve decided to share some of things I’m doing to help sell my books and I hope that some of you will share what you are doing. Check back often for more posts on this topic. Thanks.
Please accept my apologies for not posting for so long. I recently retired from a full time job and now have more time to spend on this blog and my many other sites. Writing and publishing are now my full time business and I look forward to hearing from many of you soon. I will check all previous comments and strive to keep up to date and I welcome your comments or posts. I will post again with more information soon. Thanks for your patience and positive comments.
At the risk of sounding like a commercial for Serif Page Plus 7, they have a sale on now until December 4th. It is Page Plus 7 with free shipping for $19.95. I have been using Page Plus since version 3 and have used it to layout and format 17 print books and create pdf files from them. It works flawlessly every time. I have no financial interest in Serif nor am I an affiliate. They have just come out with version 8 so they are selling version 7 at a bargain price. Check it out at: http://bit.ly/1ybuORm .