It is important to have a web site for your book but it’s not enough. If all you have is a site telling folks about your book and about you prospects may leave before you’ve convinced them to buy your book. My expertise has been with nonfiction and to interest reader in your nonfiction you need valuable content that is free. The purpose of the content is to establish your expertise in your topic. In addition to the sale site for every book I also have blogs and I post as often as possible and sometimes with extensive information.
In all honesty, I don’t post nearly as often as I would like but I definitely work at it. This blog, Publishing Simplified, is intended to provide valuable content to anyone interested in self publishing. I sometimes mention one of my books but the goal is to establish that I am an experienced publisher and can be of help.
Another form of free content is creating free ebooks for your various topics. For example, I have a free ebook about publishing ebooks and it available at http://selfpublishingworkbook.com/freespebook.html . The important thing with content is that it must be of real value not just another “buy my book” ad.
Fiction seems more difficult. I have to work on that also even though I don’t write fiction because I’m promoting books that my company Positive Imaging, LLC has published. One of those includes my wife’s novel Like I Used to dance. You can check the blog for her book at http://likeiusedtodance.com . I’m always working to improve that one.
In the next post I’ll share more things that I’m doing to promote my books. I would also appreciate hearing from anyone wishing to share what they are doing to promote their books. Thanks.
As an author who wishes to sell books, I have to take steps everyday to promote my books. As a publisher for other authors I have to help them promote their books. In these efforts I’ve noticed that the words promotion and marketing are often used. In the past I’ve mostly used “marketing” for my efforts to sell my books but I’m sure that I’m promoting my books also.
Just out of curiosity I decided to check the dictionary for the definitions of promotion and marketing and I listed both below:
Promotion – something devised to publicize or advertise a product, cause, institution, etc., as a brochure, free sample, poster, television or radio commercial, or personal appearance.
Marketing – the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
In carefully reading both my feeling is that promotion is better suited to selling books but marketing would work just as well. So, whether you promote your books or market them, the important thing is to sell as many books as possible. If your promotion or marketing efforts are working well then your books are selling. If they aren’t working, well you know.
It’s possible there are authors who don’t care whether their books sell but I’m not one of those and almost all of the authors I know would like to sell many copies of their book. Because of that I’ve decided to share some of things I’m doing to help sell my books and I hope that some of you will share what you are doing. Check back often for more posts on this topic. Thanks.
Please accept my apologies for not posting for so long. I recently retired from a full time job and now have more time to spend on this blog and my many other sites. Writing and publishing are now my full time business and I look forward to hearing from many of you soon. I will check all previous comments and strive to keep up to date and I welcome your comments or posts. I will post again with more information soon. Thanks for your patience and positive comments.
At the risk of sounding like a commercial for Serif Page Plus 7, they have a sale on now until December 4th. It is Page Plus 7 with free shipping for $19.95. I have been using Page Plus since version 3 and have used it to layout and format 17 print books and create pdf files from them. It works flawlessly every time. I have no financial interest in Serif nor am I an affiliate. They have just come out with version 8 so they are selling version 7 at a bargain price. Check it out at: http://bit.ly/1ybuORm .
The new blog at http://simplifiedwoodworking101.com is now fully functional. Please check it out. The emphasis on this new blog is simplified woodworking methods and I will be posting on it regularly for most of a year sharing valuable information with novice woodworkers and interested professionals who may like my methods. At the end of almost a year I will be using the content of the blog to create a book and ebook on the Woodworking Simplified topic. Please share with your friends who may be interested in woodworking. As with this blog, I welcome comments and questions.
You can write and publish a book or ebook entirely on your own but many of the steps can be difficult and lacking experience you can come up with a poor quality book that could hinder sales in spite of your marketing efforts. If you want to do it all, my self publishing workbook (http://selfpublishingworkbook.com/) can be a great help and you can find help in this blog plus soon I will have some tutorials available on specific aspects of the publishing process for both print and ebooks. Unless you are already skilled in the various steps involved or can learn them, I suggest that you hire some help to ensure a quality book.
My book Self Publishing: Writing a Book and Publishing Books and eBooks For Yourself and Others is a concise and easy to use guide to help anyone successfully publish their own book. One chapter also explains how to operate a publishing business that publish books and ebooks for other authors. Using that information I have published nine books for other authors so I know the information is accurate. However, I have also come to learn that sometimes publishing a book or ebook for someone else can be quite difficult and troublesome.
After completing the last two books for others I’ve decided that this is not the kind of work I wish to do. I have changed my business plan so I only provide self publishing one-on-one consultation, coaching, and even concise, specially created tutorials for all aspects of self publishing but I no longer take on the task of handling the publishing of anyone’s book or ebook.
I really enjoy writing and publishing my books and I prefer to not do work that I don’t really enjoy. Since I like to teach others, I will limit the activities of my business to writing, self publishing, and teaching others how to do the same. I know that I will cover this in detail when I publish the updated edition of my book next year.
The idea for writing a book will vary considerably depending on the genre in which you write. I write how-to books and for me writing involves helping others to do a specific job, perform a task, or run a business. Some write how to books based on in-depth research, I write based on my first-hand experience. Sometimes I do some research regarding various ways to perform a task but for the most part I write what I know.
As I read posts, comments, articles, and even books, I notice that individuals have questions or sometimes I just notice that information seems complex and I can simplify it with my own information. This is how the idea begins and in the next posts I’ll cover how I take those ideas and apply them to my writing.
I have been working with a virtual book tour on a dozen blogs but the tour will be over in a few days and the posts will begin again. I have quite a few helpful ideas on writing and publishing ready for future posts. Thanks for checking in.
I read many discussions on the best tool to use to write a book. Sometimes the discussion is about what word processor is best for writing the draft or manuscript. To me it is a totally irrelevant question. It really doesn’t matter what tool you use to write your book. You can use whatever is comfortable for you including just a pen or pencil in a simple notebook. Word is my preference for writing my first draft but I could just as well use OpenOffice or even Wordpad that comes free with Windows.
If you do use a word processor keep the style set at normal to avoid any complicated formatting that will cause problems when doing the final layout and formatting for the print or ebook versions. Avoid multiple spaces with the space bar and paragraph indentations with the tab key. Use the normal style with line and paragraph settings that work the same throughout your draft. Keep it as simple as possible because the draft is not the final file for publishing. Don’t begin the final formatting until your editing is completed and you have a final manuscript.