Special Price On PagePlus X5 Now Available

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In my new book, Self Publishing: Writing A Book and Publishing Books and Ebooks For Yourself and Others, I include a great deal of information and specific instructions on how to use PagePlus X4, an excellent desktop publishing tool, for creating a print ready file for any POD printer. I also indicate that Amazon.com has some good pricing on this great software.

Today I ran into an extraordinarily low price on a later version of this software, PagePlus X5. A discount seller name Nothing But Software has it on sale for only $9.95 plus $2.99 shipping. It may only be available today (8/7/12) but perhaps longer and it is a great bargain for this product. If interested, check it out at:


I have no interest in Nothing But Software but I have purchased bargains from them in the past. I highly recommend PagePlus X4, X5, or the new version X6.

Buy Your ISBN From Bowker, Inc.

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To protect your investment of time and money in your book, purchase your ISBN for Bowker, Inc. at: https://www.myidentifiers.com/isbn/main .

One ISBN will cost you $125 but for $250 you can get 10 ISBNs and for $575 you can get 100 ISBNs. As a small publishing company I purchase 10 at a time and if you have any intention of writing more than one book or ebook, I suggest you do the same.

The free ISBN is no bargain when you consider that by purchasing ISBNs 1,000 at a time POD publishers can get them for $1 each. And, the larger POD publisher who purchase 10,000 or more can get them for even less than a dollar. When a POD publisher gives you an ISBN free, they are purchasing your right to take your book to another printer for under $1.

Is The Free ISBN Number Really Free?

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Most POD publishers are glad to give you an ISBN number free of charge and encourage you to take one. Some also offer discounted ISBN numbers and say you will be listed as the publisher. These ISBNs are no bargain because ISBN numbers are not transferable. They can only be purchased by a publisher and they can’t be transferred to anyone else. So, if you get an ISBN from anyone other than Bowker, Inc., the official USA issuer of ISBN numbers, it will not be in your name. You may be listed as the publisher with the POD publisher/printer but you are not the publisher of record. That distinction goes to the publisher that actually purchased the ISBN from Bowker, Inc.

The next post will cover why you should purchase your ISBNs from Bowker, Inc.

Planning Your Book – The Outline

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Once you have that great idea for a book, it’s time to develop a plan. This is an important step and varies depending on your reasons for writing a book. If your objective when writing a book is to make a profit, then the first step in the plan should be to decide who will want to read your book. It’s called knowing your market. The only way to make certain your book will be purchased is to know who is going to purchase it before you write the first sentence.

Once you know who will buy the book you will know the information they want and need and then you are ready to beginning planning the actual writing of the book. The first step in this process is compiling all the information you have on the topic. I prefer to compile all my data in a word processor because once I am ready to organize it the task will be much easier. Don’t worry about organizing all the information initially because it will cause you to overlook important things. Just compile every piece of information that could potentially contribute to your book.

Once you have the information compiled begin organizing using an outline. I begin by creating the outline at the beginning of all my compiled information. I list the headings and cut and paste the information that fits in that heading. I don’t attempt to put it in order at this point but just organize the data under the appropriate headings. Usually during this process I come up with headings that I had not considered because of all the loose information I have gathered.

Once I have all the headings I copy and paste them to form a well organized outline of everything that I want to write. During this process I add even more information to each heading and I wind up with a well organized outline for my book and I can begin writing. In my next post I will cover how I use this outline to write my book.

Why Self Publish Your Book

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For years the main reason for self publishing was a response to rejection slips from traditional publishers. That may still be the case for some writers but I believe more and more are going straight to self publishing for several reasons including much more control over the finished product. Another important reason is that self publishing leaves the writer a much larger share of the profits from his or her book. While it is true that traditional publishers handle the editing, typesetting, and printing of a book, unless you are a famous person whose book is expected to sell millions, traditional publishers do little to help market your book. You are expected to provide a major marketing effort and this will take your time and your money. Since marketing is of critical importance to the success of a book and you will have to do it whether you go with a traditional publisher or self publish, why not try to publish your own book?

There are significant advantages to self publishing but it’s not easy to publish a quality book. It’s not inexpensive either unless you have considerable skills. Even if you have written a good book, you are facing the editing and typesetting for an acceptable print-ready file. Both can cost you if need experts to perform the work. Then you have the cover design which can also be costly. Unless you have the skills to handle all this yourself, there is a significant front end investment even if you choose a good POD printer for your book thereby  precluding the need for a large investment in books.

If you have or can learn the necessary skills, the cost to self publish a quality book can be quite small. I know it is viable and have done it many times. Based on years of first-hand experience writing and publishing books, my latest book covers the entire process of writing a book and self publishing it. This new book will be out during July and is entitled “Self Publishing: Writing A Book and Publishing Books and Ebooks For Yourself and Others.” I am looking for a few readers to read the book and send me comments. If you are interested in reading it please send your request to bill@positive-imaging.com and I will send you a link to a pdf version. The first ten to read it and send me comments will receive a free copy of the new paperback when it is published. Thanks.

Reasons For Writing A Book

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Why do you want to write a book? There are probably as many answers as there are writers. For me there are three reasons, one is that I enjoy writing about the things I do. The second reason is because I enjoy teaching others how to do the things I have learned to do well. It feels good to pass along valuable knowledge to others. Finally, and perhaps most importantly, I do it for the money. I enjoy selling my books and when people are willing to pay for the information I write about it seems to add value.

Would I continue to write even if my books didn’t sell? I have no doubt that I would. Perhaps it wouldn’t be as much fun but I would still do it. Sitting at a computer and putting down your thoughts and ideas for others to read is too much fun to stop just because the money doesn’t come. Anyway, that’s just me.

What about you? Why do you write? Is it about profit or do you just write for the enjoyment. Or, are you like me and both are important to you. I believe that just wanting to write is reason enough. There is no need to justify writing a book or anything else if it is what you want to do.

Just Published A Kindle Book on Self Publishing

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Positive Imaging, LLC  just published a new Kindle book that I wrote. “Self Publishing Simplified 2: Creating Ebooks For Kindle, Smashwords, Clickbank, and Your Own Ebook Store” is available from Amazon.com now at: http://www.amazon.com/dp/B007E50T28

Here is a description: If you have a story to tell or a skill to teach others, ebooks are the perfect vehicle to get your message across. In this down-to-earth, easy to read, how-to ebook by Bill Benitez you will find detailed instructions on writing, editing, and preparing a quality ebook for Kindle, Smashwords, Clickbank, and even your own web site. The step-by-step instructions, based entirely on years of first-hand experience, will guide you through the entire process. As added value you have access to a how-to blog and an email address for questions.

Remember, Kindle books are not only for reading on Kindle readers. Now you can read your kindle books on your iPhone, iPad, Windows PC, Mac, Blackberry, Android, and Windows 7 Phone. Check it out now at: http://www.amazon.com/dp/B007E50T28 .

Please contact me at bill.benitez@yahoo.com with any questions. Thanks.


Just Published An Exciting Detective Mystery Novel

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Just published a great detective novel by first time novelist Brian Meeks. The wood box, pictured but not included with the book, was made by Brian, who is also a woodworker. This novel, 200 pages, is a perfect gift for the mystery reader in your family.

Henry Wood Detective AgencyThis exciting story is set in the fifties. Here is some information about the story.

Jan 1, 1955

Henry Wood is suffering greatly from a festive night of saying goodbye to 1954. His world is one of black and white, right and wrong, but his life is about to change and there will forever be shades of grey. An average detective, with a passion for the Brooklyn Dodgers, Henry is about to be hired by a beautiful woman, to find her father and his journal. It seems simple enough, but when a second woman appears, wanting his services, to find the same journal, he suspects he might be in over his head. He’s right. They are the least of his problems. The local mafia boss, Tommy ‘The Knife’, wants the journal too. As long as it is missing, he is vulnerable, and the other bosses smell blood in the water.

Who can Henry trust? Henry has a mysterious benefactor that he has never met, but seems to have his best interest at heart. Will Henry take the help that is offered? Does he have a choice?

For a very limited time you can get an autographed version at the link below:


After that initial period you can get a copy at my eStore at the link below:


For more information about this book and Brian, check out his website at:


Welcome To Self Publishing Simplified

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The mission of Publishing Simplified is to make independent (self) publishing as simple as possible by presenting useful information and valuable tools based entirely on first-hand experience publishing over forty print and ebooks.

By taking advantage of that extensive experience and developing simple methods to write and publish books and ebooks Bill Benitez has written several books on self publishing, created easy to use publishing tools, and posts as often as possible on this blog to help you do the same. Your questions and are always welcome. Please visit regularly and participate regularly as all aspects of the writing and publishing process are discussed. Thanks.

For those who want all the details on publishing books or ebooks in one compact, concise, and comprehensive package, Bill’s books, How-To Independently Publish Print Books With No Investment and Independent Publishing of Ebooks, contain complete instructions, precise screenshots, and links to help you write, publish and distribute your book or ebook worldwide. Get complete information on these valuable books at: http://booksfor.publishingsimplified.com/ .

Bill’s latest tools are geared to make the creation of Kindle books easy and inexpensive. The two listed below are available now.

Easy Kindle Formatting Kit – The kit includes an easy to use and modify template so you can have control over the final appearance of your ebook and a detailed set of instructions for use with the template or to create your own original file. That’s right, using these instructions you can create your own template to use as often as you choose. Check it out now at http://easykindleformattingkit.com/ .

Easy Kindle Covers – A great, attention getting cover is critical to the success of your Kindle ebook. You can pay a lot for a good cover but now you can save money while still selecting a quality cover from Easy Kindle Covers.

It’s a simple and inexpensive four step process and you pay nothing until you’re satisfied with the cover. Check it out at http://easykindlecovers.com/ 


Please email bill@positive-imaging.com with question or comments.