It is important to have a web site for your book but it’s not enough. If all you have is a site telling folks about your book and about you prospects may leave before you’ve convinced them to buy your book. My expertise has been with nonfiction and to interest reader in your nonfiction you need valuable content that is free. The purpose of the content is to establish your expertise in your topic. In addition to the sale site for every book I also have blogs and I post as often as possible and sometimes with extensive information.
In all honesty, I don’t post nearly as often as I would like but I definitely work at it. This blog, Publishing Simplified, is intended to provide valuable content to anyone interested in self publishing. I sometimes mention one of my books but the goal is to establish that I am an experienced publisher and can be of help.
Another form of free content is creating free ebooks for your various topics. For example, I have a free ebook about publishing ebooks and it available at http://selfpublishingworkbook.com/freespebook.html . The important thing with content is that it must be of real value not just another “buy my book” ad.
Fiction seems more difficult. I have to work on that also even though I don’t write fiction because I’m promoting books that my company Positive Imaging, LLC has published. One of those includes my wife’s novel Like I Used to dance. You can check the blog for her book at http://likeiusedtodance.com . I’m always working to improve that one.
In the next post I’ll share more things that I’m doing to promote my books. I would also appreciate hearing from anyone wishing to share what they are doing to promote their books. Thanks.